Legal

Terms of Service

Last updated: 4 August 2026

1. Who we are & definitions

These Terms of Service ("Terms") govern the supply of video-production services by VELAI ("we", "us", "our") to you and/or the organisation you represent ("Client", "you"). By requesting, ordering or paying for our services you agree to these Terms.

"Services" means the AI-native, short-form, UGC-style video production described on our website and in any quote. "Deliverables" means the finished video files and related assets we deliver. "Brief" means the product information, offer, references and instructions you provide. "Package" means a fixed-volume order (e.g. Trial, Package 10, 20 or 40).

These Terms are intended for business (B2B) clients acting for purposes relating to their trade, business or profession.

2. The service

We produce fixed-volume batches of short-form, UGC-style videos designed for paid advertising (typically vertical 9:16, 7–30 seconds, with subtitles and an ad-ready edit). Production is built around AI tools, with creative direction and quality control carried out by our specialists.

We provide a creative production service. We do not buy media, manage ad accounts, or guarantee any advertising, sales, engagement or performance outcome.

3. Orders, quotes & acceptance

Prices shown on the website are indicative. A binding order is formed only when we confirm your order and/or issue a quote that you accept in writing (including by email). We may decline or cancel any order at our discretion, for example where the Brief is unlawful, infringing, or outside the scope of our Services.

4. Prices & payment

• Package prices are one-off and cover the fixed volume stated in the applicable Package.
• Unless stated otherwise, prices are exclusive of VAT and any other applicable taxes, which are added where required.
• Payment terms (e.g. deposit, full pre-payment, or invoice terms) are set out in the quote. We may require payment or a deposit before production begins.
• We use third-party payment and invoicing providers; their terms may also apply.

5. Your brief & materials

You are responsible for the Brief and any materials you provide. You represent and warrant that:

• you have the right to provide them and to grant the licences in these Terms;
• the product, offer and any claims are accurate, lawful and not misleading;
• your materials do not infringe any third-party rights (including IP, privacy, publicity or data-protection rights) and are not defamatory, unlawful or harmful.

Delivery timelines depend on you providing a complete Brief and timely feedback. Delays in your input extend our delivery windows accordingly.

6. Production, revisions & delivery

After the Brief is aligned, we design hooks, angles, scripts and produce the batch. The number of revisions and the delivery window are as described in the applicable Package or quote. Deliverables are provided digitally (e.g. via download link). Risk and responsibility for use of the Deliverables pass to you on delivery.

7. AI-generated content

Our Deliverables are produced using artificial-intelligence tools and may feature synthetic voices, AI-generated presenters/avatars or other synthetic elements rather than real, identifiable individuals. You are responsible for disclosing the use of AI where required by law or by the advertising platform, and for complying with any applicable rules on synthetic media, likeness and disclosure.

Where you supply a real person's likeness, voice or brand assets, you are responsible for obtaining all necessary rights, consents and releases.

8. Intellectual property & licence

Subject to full payment, we grant you a worldwide, perpetual, non-exclusive licence to use, reproduce, edit, distribute and publish the Deliverables for your own and your clients' advertising and marketing, including on paid-media platforms.

• You (or your client) retain ownership of the materials and brand assets you provide.
• We retain ownership of our pre-existing tools, workflows, templates and know-how.
• Third-party components (e.g. stock, fonts, AI-model outputs) may be subject to the licences of their providers.
• Until full payment is received, no licence to use the Deliverables is granted.

9. White-label use

Where agreed, Deliverables are provided white-label, without VELAI branding, so that you may present and resell them under your own or your client's brand. This does not transfer ownership of our underlying tools or know-how. You remain responsible for your and your clients' use of the Deliverables.

10. Advertising compliance & acceptable use

You are solely responsible for how the Deliverables are used, including:

• compliance with the policies of Meta, TikTok, Google and any other platform;
• compliance with advertising, consumer-protection and unfair-competition law;
• the accuracy and substantiation of any claims in your product or Brief;
• rules applying to regulated or sensitive categories (e.g. health, finance, alcohol).

You must not use our Services to create content that is unlawful, infringing, deceptive, hateful, sexually explicit involving minors, or that impersonates a real person or brand without authorisation.

11. Confidentiality

Each party will keep the other's non-public information confidential and use it only to perform or receive the Services. We are happy to enter into a separate NDA on request.

12. Warranties & disclaimers

We provide the Services with reasonable skill and care. Except as expressly stated, the Services and Deliverables are provided "as is". We do not warrant any particular advertising result, reach, conversion, sales or return on ad spend. To the maximum extent permitted by law, all implied warranties are excluded.

13. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law. Subject to that, and to the maximum extent permitted by law:

• we are not liable for indirect, incidental or consequential loss, or for lost profits, revenue, goodwill, data or advertising spend;
• our total aggregate liability arising out of or in connection with an order is limited to the fees you paid us for that order.

14. Indemnity

You agree to indemnify and hold us harmless against claims, losses and costs arising from your Brief or materials, your use or your clients' use of the Deliverables, or your breach of these Terms, including any claim that your materials or use infringe third-party rights or breach advertising or consumer law.

15. Cancellation & refunds

Cancellations and refunds are governed by our Refund & Cancellation Policy, which forms part of these Terms.

16. Term & termination

These Terms apply from your first order and continue while we provide Services to you. Either party may terminate for material breach that is not remedied within a reasonable period. Sections that by their nature should survive (including IP, confidentiality, liability and indemnity) survive termination.

17. Changes

We may update these Terms from time to time. The version in force is the one published on this page at the time your order is confirmed. Material changes will be reflected by the "Last updated" date above.

18. Governing law & disputes

These Terms are governed by the laws applicable at our principal place of business, and the competent courts there have exclusive jurisdiction, without prejudice to any mandatory consumer-protection rights that may apply to you.

19. Contact

Questions about these Terms: info@velai.studio.

Last updated: 4 August 2026.